Development of a thematic product of the Town Třebíč as a tourism destination

Destination marketing and management is an integral part of each tourism destination. Destination marketing is an effort to achieve a common goal - selling the destination - with the help of working cooperation of all interested subjects in the location. The targeted area in chosen region is typical by its significant offer of tourism attractions and infrastructure. This thesis aims to create a thematic product of town Třebíč as a tourism destination. The aim of this thesis is to identify unique selling properties of the destination based on strenghts and weaknesses of Třebíč tourism potential and also to design a marketing mix for town's thematic product as a tourism destination