Analysis of the tourism potential in the Telč region

The main objective of the master thesis was to compare municipalities within the Telč region from the perspective of rural tourism. The comparison was based on historical, sociodemographic and geographic description and analysis of their potential for tourism, including analysis of opinions of selected subjects towards tourism and its development. In the theoretical part, basic concepts of tourism or rural tourism were characterized, based on the review of pertinent professional literature. In the next section, the Telč region was characterized in terms of particular tourism-related factors, i.e. localization, selective and implementation factors. The characteristic consisted in comparing the objective data of the municipalities studied. Evaluation of tourism potential of the Telč region was based on evaluation of the factors and on the survey that addressed representatives of the municipalities with the aim to acquire their opinions on tourism and all components of tourism infrastructure