Add to ORKGThe thesis deals with the proposal of a business plan for the establishment of a company engaged in production and sale of confectionery products in the Rožnov region. To enter this relatively small but highly competitive market, a differentiation path is chosen, in particular by selling traditional and fair desserts in a home-based thematic patisserie. Another planned distribution route is the sale of coffee and selected products from a mobile stand in front of the fourth most visited museum in the Czech Republic. For the compilation of the business plan, information and data from books and online resources are used as well as data from the analysis of the company's external and internal environment. The business plan proposal itself inclu...