The Internal Analysis of a Chosen Organisation

This bachelor thesis focuses on internal analysis of a chosen organisation. The aim of this thesis is to evaluate a current state of the organisation through the internal analysis as well as the following suggestion of a strategy for the possible improvement. The theoretical part focuses on the collection of information about the analysis of each functional area: marketing, HR, finance, R&D and production. Moreover, it decribes creation of a strategy and SWOT analysis as well. The practical part is written in cooperation with an international non-profit organisation. Theoretical knowledge about the internal analysis is applied in this part. The work on the analysis included the collection of internal information and interviews with particular people from the organisation. Based on results of the internal analysis, strengths and weaknesses of this organisation are defined. External opportunities and threads are identified through personal experience with this organisation. At the end, the SWOT analysis is created. Based on SWOT analysis, the strategy for possible improvement of the organisation is suggested