Recruitment methods

This bachelor thesis deals with recruitment which is a part of human resource management and has an impact on quality of workers in an organization. The thesis focuses on three main areas, namely the recruitment process, methods of external recruitment and personnel marketing. Each area is theoretically introduced by summarizing findings in literature and research articles and in addition to the theoretical framework results of my qualitative survey dealing with the recruitment in seven large organizations are presented for comparison. Emphasis is put on the question of importance of the internet as a recruitment method particularly on career websites, job boards and social networks, which are mostly a neglected topic in literature. Further attention is paid to personnel marketing tools and its target groups