Infotainment and its expressions in the public opinion researches

This thesis called "Infotainment and its forms in public opinion researches" tries to answer a question whether and in what way the outcomes of public opinion researches into the Czech national daily newspapers express infotainment, a phenomenon which concern is to present the information in a entertainment form, so it effects the presented information itself and consequently such information effects a recipient. On the one hand, the thesis in a theoretical part contents explanation of the concepts of expressions public, public opinion and public opinion research, and on the other hand, it explains an expression infotainment. Furthermore, in the next chapters of this thesis, it connects both parts trying to label how infotainment can be presented in publishing of public opinion research. Moreover, it mentions the standards which should be followed. It analyses the outcomes of public opinion researches published in the daily newspaper called Hospodářské noviny and Mf Dnes in September to November 2008 on the grounds of these particular standards and also other categories, which is for example a number of published opinion researches. On the top of it, it analyses a form of their presentation or their topical issues. Besides, it shows a way of appearing infotainment in this area. In addition, this..