Propagation of Japanese culture in the Czech Republic - a communication analysis of Informational and Cultural Centre of the Japanese Embassy in the Czech Republic and the Czech-Japanese Association in 2009-2010

The topic of marketing communication activities between Japan and the Czech Republic has despite of all important economical links of the two countries not yet been deeply analysed. The goal of this work is to examine the major communication activities advertising the Japanese culture to the Czech audience. It also includes an insight into the cultures, their similarities and differences and how these affect the mutual communication. Japan and the Czech Republic have started mutual relations during the 1st World War, keeping them friendly for most of the future time regardless to political changes that haven't always been favourable. After the Velvet Revolution and re-creation of Czechoslovakia (splitting into the Czech and the Slovak republic later on), the Czech-Japanese Association and the Japan Information and Culture Centre emerged - they are now two organizations with different backgrounds yet similar goals: to help building mutual relations of the two countries and to introduce the Japanese culture in Czech republic in its wide range. This work presents a detailed analysis of both organizations' work in propagation of Japanese culture in the Czech Republic. It also provides a number of recommendations based on the analysis, which could help making the communications of both organizations more..