Media image of Barack Obamaˇs prezidential campaign in dailies Mladá fronta and Hospodářské noviny

This Bachelor thesis, entitled, "Media image of Barack Obama's presidential campaign in the dailies Mlada Fronta and Hospodarske noviny", examines the presentation of an Afroamerican politician during the primary and general American Presidential election period. It covers the peak primary election campaign and the finish of that campaign, and the start of the general election in 2008. The articles and reports published in the selected period and pursued this theme at length, were subsequently processed by the method of qualitative analysis. The goal is to show Barack Obama's exact media image as presented by both dailies, and this thesis also focuses on whether the coverage of the democratic candidate was aimed primarily at presenting him as an Afroamerican. An important resource for research was media theory that deals with the way the media shows ethnic and national minorities. The object was therefore to study the stereotypical view of the group and when describing Barack Obama based on racial stereotypes. In conclusion is outlined the resulting media image of the Democratic candidate, and is specifically pointed out the errors made by the media in describing Barack Obama. Keywords Barack Obama, american presidential election, election campaign, media, black, Afroamerican, stereotyp