Modern medialization of God in light of theological reflexion

Modern medialization of God in light of theological reflexion Viktor Mácha The core of this work is focused on christian values and persons of the Trinity communication by means of modern mass-medias. It's structure is based on the most explicit model - singapure project God's Campaing from 2001, which is disassembled step by step by marketing management methodology and extended with related cases of "God's medializations" throughout the most influential communication channels of twentieth and twenty-first century at the same time, e.g. radio and television broadcasting, internet and entertainment industry. From stated in advance concept of medialization as an evangelization method the author concludes that more than a mission effort these communication channels are accomplishing certain form of pre-evangelization, pre-catechesis and pre-kerygmatic announcements in wider terms of inculturation