Possibilities of social network analysis based on the research of Facebook users' behaviour according to their temperament

Temperament is a determining factor of people's behaviour in everyday life. Does it show itself also online? Does introversial and extraversial behaviour in online networks differ? Some authors in their studies confirmed that introverts feel more secure in online networks and thus behave more like extraverts, similar effect have networks on behaviour of extraverts. Other authors proved empirically, that introversial users in virtual environment and online networks become more socially isolated and solitary. These studies were in principle conducted on American or Brittish colleges or universities, we have no similar research in Czech Republic. For this thesis, behaviour research and temperament identification questionnaire was filled up by 310 people of average age of 29 years, 2/3 were women, most of them live and work in Prague in media, marketing and public relations. Research results showed that 46% of users were present on Facebook for more than 2 years, extraverts actively participate in more networks, behaviour of introverts and extraverts on Facebook is really different as well as their way of using it, sometimes we can find very surprising details. First part of the thesis contains information about theoretical background - networks, social networks, online networks, ways and methods of..