Intercultural Differencies and Its Impact on International Negotiations

Title: The Impact oflntercultural Dťfferences on International Business Goals: The main goal of my project was to find out and further investigate the impact of intercultural differences on long-term relations and succesful dealings with people from other cultures. The first step was to introduce the theory and tactics used in negotiation itself, then the influence of the participants' personalities and last but not least, the key issues of the major world economies. The actual importace of applying the right dealing skills in practice was shown through authentic examples of persona! experince of "The Riickl Crystal Company's" employees. Results: Confirmation of my opening hypothesis that cultural awareness is of critical importace in deciding the relative fortunes of the major world economies. Those institutions and organisations that recignize this fact will have the lead on those that neglect it. Methods: descriptive analysis - theoretical outloně based on literature observing - defining the problem questioning - interview with the experts Key words_; negotiation, comunication, culture, intercultural difference