Media Portrayal of Female Athletes' Representation in Czech Print

Developed societies claim that men and women are equal at anything they do. There is no real distinction of roles and everyone is free to do what they wish to do. When we start looking closely we see gaps emerging out of this positive approach; we begin to see that males and females are not really equal and one of many examples is the area of employment. Women simply do not have the same opportunities as men do. The same applies to sports, women are discouraged from some "masculine" sports such as rugby and the same applies vice versa, men are discouraged from "feminine" sports such as aerobics. The problem arises when the media steps on to the scene. Because then they start deciding what gets more coverage, what is shown and repeated in the media, therefore they decide what is accepted in the society as a norm. This topic is interesting not only because it deals with equality between coverage of male and female sports, but it also looks at what is in nature male and female according to our society. That is something each of us deals with everyday either directly or indirectly. It has to be acknowledged that there have been improvements in accepting women as offering different qualities than men and it has been reflected into the coverage of sports too. These are the building blocks for the future, where..