Intercultural communication in firms

In my bachelor thesis I deal with the cultural influence on communication in firms. The work draws from topics of general intercultural communication, which I then relate to the corporate life. My starting point is the assumption that Czech firms have so far rather been unaware of, neglected or underestimated the cultural influence on the corporate communication. Therefore I focused in particular on the most important and basic topics of intercultural communication. The aim is to provide both managers and employees with enough arguments so as to make them accept the intercultural communication as a relevant topic of the current corporate life and aware of the training needs which would develop the overall communication competence. In the first chapter I deal with the corporate communication, then with the topic of culture and eventually with the intercultural communication in firms. As a specific part I included few results of an inquiry with employees of a Czech branch of German IT company that employs specialist coming from a wide variety of countries. The second chapter is extensive. The reader is introduced to actual topics of intercultural communication, in particular to the cultural influence on our perception and thinking, then to the different communication styles, to cultural differences in..