Corporate magazines for employees on examples magazines of Česká spořitelna a Komerční banka

The diploma thesis deals with direction, progress and trends of corporate magazines for employees between 2000 and 2009 on examples two corporate magazines for employees of two similarly orientated banks - Česká spořitelna and Komerční banka. As a research method was chosen the content analysis. The base of analysis was to divide particular messages to eight categories. There were defined these categories: Information, Education, CSR and sponsoring, Employees, Managers, Entertainment, Lifestyle and Others. The sense of analysis was classify particular messages to eight categories in order to there was the possibility to notice the progress, direction and trends of corporate magazines for employees between 2000 and 2009. On the basis the results of analysis there were put the answers on previously defined research questions referring to theme of analysis. In diploma thesis there is also broader theoretical framework referring to the theme of corporate magazines for employees as an internal communication or the history of corporate magazines for employees in the Czech Republic from history till present