Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of women's presentation in advertisements. The theoretical part points out the impact of mass media in society and it is supported by gender theories concerning adverising. The empirical part links theory with practice through analysis of semi-structured dialogues. I am searching for how respondents perceive image of feminity in advertisement, how big influent advertisement has on self image, in brief, how respondents perceive beauty myth served by advertisement and how they personally deal with it. This thesis try to show how advertisement by its stereotype's images of feminity and masculinity changed everyday life of real male and female
This diploma thesis deals with the gender differences that arise when perceiving advertising, specif...
Every day, men and women are exposed of large amounts of advertising through the media. Can these co...
ENGLISH SUMMARY The main objective of this dissertation was to provide a complex perspective on the ...
Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of wome...
This work deals with the current form of advertisement portrayal of women and men, focusing on body ...
The thesis discusses the topic of body image and its connection to the media. The author is focusing...
The subject of the dissertation thesis is the advertisement and gender and social inequality among m...
The thesis deals with self-regulation in the advertising, especially image of women in advertising. ...
Bachelor thesis discusses the issue of men and women portrayal in advertisement; with the main focus...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Thesis "Sexism in the television advertisement for fragrances" analyzes the relationship with the me...
Every day, men and women are exposed of large amounts of advertising through the media. Can these co...
Everybody has seen advertisements in his/her life even if this person is never watching television o...
This diploma thesis deals with the gender differences that arise when perceiving advertising, specif...
Every day, men and women are exposed of large amounts of advertising through the media. Can these co...
ENGLISH SUMMARY The main objective of this dissertation was to provide a complex perspective on the ...
Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of wome...
This work deals with the current form of advertisement portrayal of women and men, focusing on body ...
The thesis discusses the topic of body image and its connection to the media. The author is focusing...
The subject of the dissertation thesis is the advertisement and gender and social inequality among m...
The thesis deals with self-regulation in the advertising, especially image of women in advertising. ...
Bachelor thesis discusses the issue of men and women portrayal in advertisement; with the main focus...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
Thesis "Sexism in the television advertisement for fragrances" analyzes the relationship with the me...
Every day, men and women are exposed of large amounts of advertising through the media. Can these co...
Everybody has seen advertisements in his/her life even if this person is never watching television o...
This diploma thesis deals with the gender differences that arise when perceiving advertising, specif...
Every day, men and women are exposed of large amounts of advertising through the media. Can these co...
ENGLISH SUMMARY The main objective of this dissertation was to provide a complex perspective on the ...