Corporate social responsibility

The aim of the theses was to analyse the complexity of term corporate social responsibility from historical and present point of view, to occupy with individual principles of corporate social responsibility and to reflect) the present situation. Theses brings to the theoretical definition of corporate social responsibility and its situation in European Union, following view of reasons into social responsibility of companies, its motivational factors, and finally CSR trends. Give attention to individual fields of profitable and non-profitable sectors approaching cooperational problems of these sectors. Offers and keep an eye on analysis, measurable index, reporting social responsible business, where further theses deals with real state of social responsible business and also perceptions to resident. Give attention to practical person involved the implementation of principles of corporate social responsibility to corporate strategy. The accent was existent for description the complexity conception of structure and give the easy way of concept for applied to exploitation