Metaphor and its pragmatical aspects in language of mass media

The diploma thesis is concerned with the pragmatic functions of metaphors. The research is based on the theory of conceptual metaphor and it outlines how individual metaphorical models function in concrete speech situations in the language of mass-media and how they affect the addressee's perception. The focus is put on political discourse as a substantial part of the press service. It also touches stylistically marked layers of metaphors