Book review: the internet is no longer a free, independent space, but has become so commercially driven and personalised that it is starting to control our lives

In 2009, Google began customizing its search results for each user. Instead of giving searchers the most broadly popular result, Google now tries to predict what they are most likely to click on. Eli Pariser investigates the new hidden Web, and uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Carl Packman considers the consequences of sharing information, photos, as well as "Likes" and dislikes. The Filter Bubble: What the Internet is Hiding from You. Eli Pariser. Penguin. June 2011