Reasons for adoption and advocacy of the ecosystem services concept in UK forestry

The ecosystem services concept has enjoyed widespread interest and recognition in recent years. In particular, the monetary valuation and commodification of ecosystem services in form of payments for ecosystem services schemes and the development of new markets for ecosystem services has appreciated large popularity. However, who is behind this strong momentum towards ecosystem services and especially why is less well known. In this paper I aim to shed light on this by looking specifically at advocates of the concept of ecosystem services, using forestry in the United Kingdom (UK) as an example. I explore the motivations for accommodating or actively pursuing ecosystem services thinking in this important sector through interviews with forestry and conservation experts. Four prominent groups with a specific interest in the ecosystem services concept in the context of UK forestry are governmental organisations, non-governmental conservation organisations, private forest owners, and the timber and forest industry. These stakeholder groups are interested in this new perspective, chiefly, but not exclusively, because (1) it is required under international obligations; (2) it is in line with dominant market political philosophy; (3) it holds the promise to include the environment more fully into prevailing economic decision-making processes; (4) it can help to draw more attention to biodiversity conservation; (5) it holds the promise of new sources of income from both public and private sources; and (6) it can be used as a convenient argument to promote further tree planting. However, these groups have different, but frequently overlapping reasons for pursuing this new perspective. The results provide a baseline and important insights into who was embracing ecosystem services thinking and why during the early years of the adoption of this approach in the UK