Add to ORKGThis dissertation would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. First and foremost, I would like to express my very great appreciation to Dr Sally McKechnie, my research supervisor, for her patient guidance, enthusiastic encouragement, useful critiques and offering suggestions for improvement of this research work. Secondly, I am deeply indebted to the Department of Marketing for providing the valuable knowledge during my study and giving me permission to commence this dissertation. I have furthermore to extend my thanks to the University of Nottingham for their outstanding stu...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
70% of revenue for luxury firms come from accessible luxury markets. In order to make luxury brands ...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
In recent years, there is a fever of buying and using luxury brand products in Taiwanese young gener...
This study uses qualitative research methods with interpretivism methodology to analysis data collec...
In the light of economic recession, car brands (marques) and dealerships are using experience trips ...
ABSTRACT This dissertation is written as the completion of my Master of Marketing of The University...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
Shenzhen (SZ), one the fastest growing province of China, is suffering the problem of excess number ...
The globalisation of the market for luxury brands has given the luxury fashion industry an ever expa...
At first I would like to say my sincerest thank to my classmates, and teachers - professors of the U...
In recent years, branding as a powerful tool to influence consumer behaviors has becoming a hot topi...
The past decade has remarkably proved that the world is approaching from an industrially driven econ...
This dissertation explores three basic questions of brand loyalty: why and how brand loyalty is deve...
In the era of globalization where there are many opportunities for firms to improve current business...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
70% of revenue for luxury firms come from accessible luxury markets. In order to make luxury brands ...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
In recent years, there is a fever of buying and using luxury brand products in Taiwanese young gener...
This study uses qualitative research methods with interpretivism methodology to analysis data collec...
In the light of economic recession, car brands (marques) and dealerships are using experience trips ...
ABSTRACT This dissertation is written as the completion of my Master of Marketing of The University...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
Shenzhen (SZ), one the fastest growing province of China, is suffering the problem of excess number ...
The globalisation of the market for luxury brands has given the luxury fashion industry an ever expa...
At first I would like to say my sincerest thank to my classmates, and teachers - professors of the U...
In recent years, branding as a powerful tool to influence consumer behaviors has becoming a hot topi...
The past decade has remarkably proved that the world is approaching from an industrially driven econ...
This dissertation explores three basic questions of brand loyalty: why and how brand loyalty is deve...
In the era of globalization where there are many opportunities for firms to improve current business...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
70% of revenue for luxury firms come from accessible luxury markets. In order to make luxury brands ...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...