Add to ORKGThe keynote introduced the concepts of Islamic Marketing and Islamic Branding, to a non-Muslim audience of practitioners and academics. Following this patterns of Muslim Consumer Behaviour were examined and discussed in a panel session
This chapter takes a critical position, of relevance to scholars and practitioners; by unpacking bra...
Purpose of the Paper: To investigate the impact of certifying and branding commodities as Halal. ...
Abstract: Islamic branding practices have recently been the main discussions within practitioners' a...
Purpose: To address the challenges which the concept of halal presents - when attempting to understa...
The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and ha...
Within Muslim countries and especially those with Arabic as their mother tongue, many products which...
Purpose\ud – The purpose of this paper is to address the challenges which the concept of halal prese...
Purpose – The purpose of this paper is to review current literature and practices concerning the usa...
Purpose\ud – The purpose of this paper is to review current literature and practices concerning the ...
The phenomenon of Islamic Marketing and Branding has attracted the attention of both academics and p...
The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and ha...
This study has the objective to investigate the role of Islamic culture in marketing because of the ...
In this presentation the author investigates the impact of certifying and branding commodities as Ha...
Islamic Branding is an approach to branding with Sharia Principles. Over time, Islamic Branding has ...
AbstractThere is such confusion and improper use of the term of Islamic branding and until now there...
This chapter takes a critical position, of relevance to scholars and practitioners; by unpacking bra...
Purpose of the Paper: To investigate the impact of certifying and branding commodities as Halal. ...
Abstract: Islamic branding practices have recently been the main discussions within practitioners' a...
Purpose: To address the challenges which the concept of halal presents - when attempting to understa...
The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and ha...
Within Muslim countries and especially those with Arabic as their mother tongue, many products which...
Purpose\ud – The purpose of this paper is to address the challenges which the concept of halal prese...
Purpose – The purpose of this paper is to review current literature and practices concerning the usa...
Purpose\ud – The purpose of this paper is to review current literature and practices concerning the ...
The phenomenon of Islamic Marketing and Branding has attracted the attention of both academics and p...
The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and ha...
This study has the objective to investigate the role of Islamic culture in marketing because of the ...
In this presentation the author investigates the impact of certifying and branding commodities as Ha...
Islamic Branding is an approach to branding with Sharia Principles. Over time, Islamic Branding has ...
AbstractThere is such confusion and improper use of the term of Islamic branding and until now there...
This chapter takes a critical position, of relevance to scholars and practitioners; by unpacking bra...
Purpose of the Paper: To investigate the impact of certifying and branding commodities as Halal. ...
Abstract: Islamic branding practices have recently been the main discussions within practitioners' a...