In this paper we show how three relatively unknown optimization techniques could be used to solve important marketing management problems. In particular, we consider genetic algorithms for site location analysis, tabu search for market segmentation, and finally simulated annealing for designing sales territories
Part 4: Optimization, TuningInternational audienceThe paper presents genetic algorithms, their prope...
This thesis deals with four optimization algorithms inspired by nature. It describes ant colony opti...
En el trabajo se presentan tres problemas del área del Marketing que se modelan por medio de la opti...
Aims to show the potential benefits associated with the application of genetic algorithms (GAs) to t...
Optimization methods are widely used in marketing, and in certain tourism applications, but appear t...
Discusses the application of tabu search (an iterative procedure for solving discrete combinatorial ...
Optimization is a process that aims to find the best, most favorable, or most optimized solution for...
Direct marketing forecasting models have focused on estimating the response probabilities of consume...
A genetic algorithm for solving the optimization problem of stores shipment is developed. The algori...
Optimization methods may be applied to the services operations management. A comprehensive objective...
Discrete optimization problems are everywhere, from traditional operations research planning problem...
International audienceMetaheuristics for Hard Optimization comprises of three parts. The first part ...
In this study, it is aimed to carry out product distributions with the lowest distance and lowest co...
Efficient algorithms are needed for optimization of objects and systems, because the user would like...
We use an interactive genetic algorithm to divide and conquer large traveling salesperson problems. ...
Part 4: Optimization, TuningInternational audienceThe paper presents genetic algorithms, their prope...
This thesis deals with four optimization algorithms inspired by nature. It describes ant colony opti...
En el trabajo se presentan tres problemas del área del Marketing que se modelan por medio de la opti...
Aims to show the potential benefits associated with the application of genetic algorithms (GAs) to t...
Optimization methods are widely used in marketing, and in certain tourism applications, but appear t...
Discusses the application of tabu search (an iterative procedure for solving discrete combinatorial ...
Optimization is a process that aims to find the best, most favorable, or most optimized solution for...
Direct marketing forecasting models have focused on estimating the response probabilities of consume...
A genetic algorithm for solving the optimization problem of stores shipment is developed. The algori...
Optimization methods may be applied to the services operations management. A comprehensive objective...
Discrete optimization problems are everywhere, from traditional operations research planning problem...
International audienceMetaheuristics for Hard Optimization comprises of three parts. The first part ...
In this study, it is aimed to carry out product distributions with the lowest distance and lowest co...
Efficient algorithms are needed for optimization of objects and systems, because the user would like...
We use an interactive genetic algorithm to divide and conquer large traveling salesperson problems. ...
Part 4: Optimization, TuningInternational audienceThe paper presents genetic algorithms, their prope...
This thesis deals with four optimization algorithms inspired by nature. It describes ant colony opti...
En el trabajo se presentan tres problemas del área del Marketing que se modelan por medio de la opti...
DOI
Add to ORKG