Add to ORKGThe scope of the research regards connection between nation branding and Millennials in wine marketing. This focus seems very relevant for wineries, considering that Millennials are also nowadays wine consumers, but most of all, they will become the great part of consumers in few years
International audiencePurpose – The purpose of this paper is to show that the branded wine concept r...
This study adds to the knowledge base on the level of product involvement, brand loyalty, and prefer...
Millennials are the largest demographic segment in the USA and have gained market share of high-freq...
The scope of the research regards connection between nation branding and Millennials in wine marketi...
Purpose – For wine consumers, the country-of-origin effect still exerts significant influence, even ...
For wine consumers, the country-of-origin effect still exerts significant influence, even though pro...
Purpose: The purpose of this paper is to verify the preferences for the purchase of rosé wine by Ita...
Consumer behaviour when purchasing wine is the result of a complementary operation of the large numb...
Purpose: This paper aims to investigate the wine consumption among young people belonging to the so-...
Due to the increasing relevance of the Millennial generation in wine consumption, the purpose of thi...
Although much has been written about sustainable food consumption in the last few decades, obtaining...
International audienceThis research addresses the interaction between the components of brand. More ...
Millennials are the largest demographic segment in the USA (Wine Market Council, 2016) and have gain...
AbstractMarketing managers in the US have long been concerned with how to reach young consumers most...
Millennials are the largest demographic segment in the USA (Wine Market Council, 2016) and have gain...
International audiencePurpose – The purpose of this paper is to show that the branded wine concept r...
This study adds to the knowledge base on the level of product involvement, brand loyalty, and prefer...
Millennials are the largest demographic segment in the USA and have gained market share of high-freq...
The scope of the research regards connection between nation branding and Millennials in wine marketi...
Purpose – For wine consumers, the country-of-origin effect still exerts significant influence, even ...
For wine consumers, the country-of-origin effect still exerts significant influence, even though pro...
Purpose: The purpose of this paper is to verify the preferences for the purchase of rosé wine by Ita...
Consumer behaviour when purchasing wine is the result of a complementary operation of the large numb...
Purpose: This paper aims to investigate the wine consumption among young people belonging to the so-...
Due to the increasing relevance of the Millennial generation in wine consumption, the purpose of thi...
Although much has been written about sustainable food consumption in the last few decades, obtaining...
International audienceThis research addresses the interaction between the components of brand. More ...
Millennials are the largest demographic segment in the USA (Wine Market Council, 2016) and have gain...
AbstractMarketing managers in the US have long been concerned with how to reach young consumers most...
Millennials are the largest demographic segment in the USA (Wine Market Council, 2016) and have gain...
International audiencePurpose – The purpose of this paper is to show that the branded wine concept r...
This study adds to the knowledge base on the level of product involvement, brand loyalty, and prefer...
Millennials are the largest demographic segment in the USA and have gained market share of high-freq...