Diasporic media across Europe: multicultural societies and the universalism–particularism continuum

Europe is a cultural space of meeting, mixing and clashing; a space of sharing (and not sharing) economic, cultural and symbolic resources. Dominant ideologies of Europeanism project an image of Europe as a common and distinct cultural Home, a Home that excludes and (re-)creates Otherness when it does not fit a model of universalism and appears as competing particularism. Cultural diversity has always characterised Europe, but growing potentials for mobility and communication have led to the emergence and intensification of diverse cultural experiences and formations. In this context, the growing numbers and kinds of diasporic media have significant implications for imagining multicultural Europe and for participating (or not) in European societies and transnational communities. What is argued here is that diasporic media cultures do not emerge as projects that oppose the universalistic projects of Europe and of global communication, but that they gain from ideologies of globalisation and democratic participation as much as they gain and depend on ideologies of identity and particularism. Drawing from a cross-European mapping and three specific case studies, I try to explain why diasporic media cultures challenge both the limits of European universalism and of diasporic particularism