Conflicts In Nigerian Politics: Diagnosis and Marketing Prescriptions

POlitics is simply the art and science of governance, according to (Horby, 1974). This art or science of governance is often conducted via political parties which compete among themselves for power in a democratic system. Conflict, on the other hand, is disagreement rising from variations of social and cultural identities among people existing together in a defined setting. Such setting, in our case-the Nigerian political space, creates challenges and opportunities. Thus, managing conflict in our political life means understanding its alure and effects to enable political actors implement behaviours and policies that respond olhem in an effective way. The focus of this paper, therefore, is to interrogate the subject of political conflict in Nigeria from the etymological and theoretical perspectives with a view to providing solutions based on political marketing Paradigm