Pengaruh Alturisme, Reputasi Dan Balas Jasa Terhadap Aktivitas Berbagi Pengetahuan Akademisi Pada Komunitas Virtual: Studi Kasus Group Facebook Dosen Indonesia

: The aim of this research is to investigate the relationship between alturisme, reputations, and reciprocity elements with academician knowledge sharing activity in social media. A research model was developed with three hypotheses for this study. Research model and hyphotheses next was examined and validated using data collected from online survey. Online survey was conducted in one of Indonesia academic virtual group. One hundred and fifteen quetionnaires collected from the survey and seventy five questionnaires were valid and use for next analyisis. Data collected from the survey was analyzed with Partial Least Square (PLS) using Smart PLS V2. The result from data analyisis indicated that alturism element has positive affect to academician knowledge sharing activity in virtual community; however this study reveals that there is no significant relation between reciprocity and reputation with academician knowledge sharing activity in virtual community