Internationalising the Curriculum: An exploratory study

While internationalising the higher education curriculum is an accepted priority of universities, governments and global agencies like the OECD, much work remains to be done in terms of understanding exactly what internationalisation involves and how best to achieve it. The purpose of this research is twofold: to explore how internationalisation of the curriculum is understood and operationalised within the marketing program of one university and to identify strategies to increase internationalisation. Depth interviews were conducted with five academics. Results indicated implicit strategies embedded in courses with the inherent assumptions of graduates working in a global environment. Two themes emerged with suggested strategies to increase internationalisation: a focus on best practice teaching versus a focus on strategies clearly focused on internationalisation