Indigenous Australians' Under-representation in Higher Education: How can Social Marketing help?

Social marketing addresses social issues in ways that enhance the quality of life of individuals and society as a whole. Indeed, social marketing is advocated by Kotler and Lee (2009) as a fitting framework for addressing social inequities such as those experienced by minority groups such as Aboriginal and Torres Strait Islander peoples that comprise Indigenous Australia. Indeed, the persistent under-representation of Indigenous Australians undertaking university study in Australia is a problematic. How can social marketing help