Biosecurity risk and peri-urban landholders - Using a stakeholder consultative approach to build a risk communication strategy

This article presents a straightforward and highly participatory methodology for addressing government agencies' concerns with effective communication strategies for biosecurity when stakeholders are diverse and there is uncertainty about their levels of knowledge. The case study was among peri-urban landholders in an area where serious animal disease infestation has occurred within the last 10 years. Initially we engaged stakeholders in a consultative process that included establishing a stakeholder influence and interest map for both weeds and animal diseases. This was followed with a mental model approach involving surveys and in-depth interviews. We elicited information about landholders' knowledge, practices, values and beliefs regarding biosecurity risk. Our consultative process generated examples that indicate that effective risk communication relies on establishing and affirming mutual levels of trust and credibility between landholders and agencies. While this finding is not surprising, we argue that attention to stakeholder consultative processes is central to overcoming barriers to changing practices and building awareness. Secondly, our data confirmed that while smaller landholders were the initial target for the communication, all landholders represented a similar level of biosecurity risk. Therefore, our approach was critical in overcoming external assumptions about particular actors. Finally, our data pointed to the need to develop a whole of landscape approach to biosecurity risk communication strategy in consultation with local stakeholders. © 2011 Taylor & Francis