Explore the Service Innovation Business Model of Sharing Economy Enterprises-A erspective of Value Co-Creation

[[abstract]]“Sharing economy” makes more efficient use of unused assets, resources, skills, and time. “Value co-creation” advocates value comes from the creation of consumers, businesses, and other stakeholders. Look back to the past, many researchers explored the current situation and achievements of industrial value creation. However, few of them explored value creation process. The analytical framework of this study comprises five stages and four mechanisms of value creation process. The five stages include: to search for cocreators, to build a value co-creation platform, to join the interactive process and create unique experience, to share the value of co-creation, self-initiation and self-identity. The four mechanisms contain: dialogue, data access, transparency, risk-benefits. The study takes Airbnb, Zipcar, EatWith, Le Tote, Zopa, Skillshare, Time Republik etc. as the research object. Through document analysis, the results are as follows: (a) Each industry is very active in the fourth stage (sharing the value of co- creation) and the fifth stage (self-initiation and self-identity). (b) The value of co-creation mainly comes from the multi-oriented interaction and communication between the core stakeholders. (c) The higher the trust between stakeholders, the greater the chance of value co-creation. Finally, some practical suggestions are given to the sharing economy enterprises, industries, governments and all mankind