An Empirical Study of Supply Chain Structure, Supplier Management and Competitive Strategy on Responsible Supply Chain

[[abstract]]Elkington (1998) pointed out that the sustainable development of enterprises can not give way to the bottom line for the corporate economy, social responsibility and environmental responsibility. In the past NIKE in the 1990s because of its supplier workers to employing child labor, this cause a lot of loss for NIKE owing to consumer protests. In order to sustainable development, firms cannot just seek to maximize economic profits, but also to adhere to and focus on their social responsibility and environmental responsibility. However, in the past, the sustainable development of the study, mostly focus on the natural environment of environmental responsibility, rarely in-depth discuss enterprise management in the issues of social responsibility procurement. This paper focuses on the mechanism of supplier management, supply-chain structure and supply chain strategy, and discusses its influence on suppliers' social responsibility procurement. Using questionnaire on the internet, We collect the data mainly in the food processing industry, chemical processing industry and home appliance industry. We employ hierarchical regression analysis to test hypothesis, the following findings we found: (1) Through empirical analysis of the 58 manufacturers, stronger buyer's brand (transparency) will pay more attention to the supplier's social responsibility. (2) Buyer's competitive strategy more emphasis on price competition will weaken the responsibility of the supplier procurement requirements