A Study on the Value Enhancement of China Gaocheng Local Noodle Package Design

[[abstract]]Below the research had taken three stages to enhance the packaging value of local specialty. Firstly，it had utilized semantic analysis to test the packaging feelings about Gaocheng Noodle in order to find the manifesting elements on packaging design about high value perception and local culture perception, as well as the reference of reforming design to improve the packaging of specialty. The second stage analyzed‬ awarded packaging in order to recognize the assessment standard of international design competition, as well as the design manifestation about the local culture characteristic packagings. Thirdly stage had referred to the induction about the stage one and stage two, proposed the desgin target and strategy packaging design to improve the value perception of local specialty, implemented the packaging design and then accomplished the investigation with the way of questionnaire to validated whether it had been achieved the target. Finally, it had summarized the manifesting methods of improving the packaging value perception of local specialty, and been able to provide it for other manufacturers as the references concern the practical design. Conclusions: Firstly, the consumer groups about their value perception of specialty packaging and the perception of local culture had no difference effect in different living areas. Secondly, it had summarized the manifesting factors of improving the value perception of specialty packaging referred to the final packaging validated packaging: 1、 It’s able to improve the packaging value with more natural concise and gentler manifesting methods. And people are fond of this kind if it will not make people think that is too expensive. It shows the local packaging with high value is unable to impact the consumers' buying decision. 2、 The tradition and localization will be affected strongly if the manifesting methods of local culture code or elements have been manifested intensely. And the present of manifesting methods will decide whether the packaging will be looked more modernity, or tradition. 3、 There is red and yellow packaging in people’s favor. 4、 The more reasonable and exquisite of the packaging’s layout, the stronger value perception the consumers are able to feel. Otherwise it’s unable to. 5、 The selection and utilization of materials have decided the packaging cost, the natural feeling and simple perception of packaging vision then they’ll impact the sense of local culture and value