Research of creation of the Taiwan night market stall carts

[[abstract]]Night market is the fastest way to know local culture, street vendors industry is one of the important media, With the rise of cultural products, modern consumers seek not only the needs of goods, but the spiritual level of a desire and a sense of belonging, Activity car shape image can lead to consumer sentiment, and can be connected to culture by emotional attributes . This study begins with the literature of night market, street vendors and consumer sentiment, and uses the roadside stalls and consumers' psychological expectation of sensory goods, The second stage, and gradually analyzes the regional culture, the culture of goods and the industry as the connection to form the design theme source and design direction. The third stage, with reference to the five elements of the "sensual quality" proposed by the Ministry of Economic Affairs of the Ministry of Economy, the charm, beauty, creativity, refinement, engineering, the study combined with cultural and emotional attributes, emotional images, which are based on the emotional images summarized in the concrete, abstract, metaphor of the three creative techniques of expression. First, the "concrete design" in the creation of the performance, from the booth shape, space, features to interpret the work, obviously see the booth shape in what kind of goods.Second, the "abstract design" is through an imaginary way of thinking to do the work of the car, in the creative creation contains the abstract graphics to the performance of goods, or to abstract emotions to associate. Third, "metaphorical design" between the concrete and abstract, in the creation of its out of the formation of another meaning of the design performance, with the color and text image applications, to the background of goods, culture to create. At the end of the paper, according to the actual analysis of the case, and the analysis of the result,it provides suggestions to the authorities and researchers for further studies, relevant units and researchers future reference