A Study of Tourists Tourism Motivation, Ecotourism Cognition and the Participating in Ecotourism Willingness-Taking Haumei in Budai Township as an Example

[[abstract]]With new national construction, rapid economic development, and advances in technology, comes a growth of people’s income and living standards. People are now attaching more importance to life quality. As a result, government, and civil society, have put forward the leisure industry. People’s leisure awareness drives domestic leisure cultures prevalence, and diverse developments. Leisure activities have already become an indispensable part of our lives. In recent years, people gradually pay more attention to environmental protection, and life value difference. Because of this, many areas have set up natural reserves to go with ecotourism. The research explored tourism motivation, ecotourism cognition, and participation in ecotourism willingness of Haumei in Budai Township. Researchers hand out and retrieve the questionnaires at random. A total of 332 copies, overall response rate 100%, effective questionnaires of 300 copies, with an effective response rate of 90%. The research found that: ●The relationship between tourism motivation and participating in ecotourism willingness is obvious and positive. ●The relationship between ecotourism cognition and participating in ecotourism willingness is obvious and positive. ●The relationship between ecotourism cognition and tourism motivation is obvious and positive