Business communication

Človeško telo s svojimi čutili vsako minuto zazna okoli 10.000 senzoričnih zaznav. Zaznave imajo različne pojavne oblike in so: vizualne zaznave, zaznave zvoka, vonja, temperature, okusa, bolečine in prostorskega položaja telesa (ravnotežja). Na osnovi zaznav iz fizičnega sveta v človekovih možganih nastanejo percepcije, kognicije in čustva. Pri sprejemanju in oddajanju sporočil sodeluje človekovo telo kot celota. Knjiga izhaja iz konceptov percepcijske organizacije. Tako, kot pri človekovem komuniciranju sodeluje telo kot celota, je tudi komuniciranje percepcijske organizacije treba obravnavati kot celoto. Vsebina komuniciranja se z vidika organizacije nanaša na vse atribute identitete organizacije. Z vidika okolja pa se nanaša na norme, potrebe, pričakovanja in želje do organizacije. Pojavne oblike komuniciranja organizacije z okoljem so: interpersonalno komuniciranje managementa in zaposlenih z okoljem, komuniciranje organizacije preko spletnih kanalov, marketinško komuniciranje, odnosi z javnostmi, odnosi z vlagatelji, pogajanja, lobiranje in krizno komuniciranje.»Who are we as an organization?« Organizational identity is the answer to the question. This book explores norms, needs, expectations and wishes from environment and the behaviours that bring solutions in the world of constant changes, high competition and need for constant development. From the beginning of modern business, the key for survival has always been communication, and it still is today. Communication is a process of exchanging verbal and non verbal messages. As a human body reacts to stimulations it gets through feeling, seeing, smelling, tasting and hearing, so the organisation should have an awareness of the internal and external environment. After detections from the physical world, the human brain develops perceptions, cognitions and emotions. In this process, the human body participates as a whole. Similarly, the communication of an organization should be considered as a whole. The content of business communication refers to all the attributes of the organization\u27s identity. The forms of business communication are: interpersonal communication, marketing communication, public relations, investor relations, negotiations, lobbying and crisis communicationin context of organizational identity