The use of social business networks for knowledge management in an organization

V diplomskem delu se osredotočamo na znanje, njegovo širitvijo in ohranjanje znotraj organizacije, kar za slednje pogosto predstavlja izziv. Kot eden izmed glavnih dejavnikov uspešnosti organizacije se izkaže ravno v tem, kako sposobna je le ta upravljati svoje znanje, saj le ta predstavlja njen najdragocenejši kapital. Eden izmed pripomočkov za dosego teh ciljev je lahko tudi sistem poslovnih družabnih omrežij, ki jih podrobneje opisujemo ter spoznamo njihovo uporabnost pri upravljanju znanja organizacije. Za potrditev spoznanj je opravljena študija vpeljave tovrstne rešitve v slovensko organizacijo ter s pomočjo meritev in rezultatov ankete ocenjeni učinki, ki jih ima vpeljava take rešitve. Spoznali smo, da vpeljava tovrstne rešitve lahko zelo pripomore k širjenju in ohranitvi znanja v organizaciji, ima pa še mnogo drugih pozitivnih učinkov. Za uspeh vpeljave rešitve je potrebna podpora vodstva in ostalih zaposlenih, saj zahteva določen čas, napor in finančni vložek. Spoznali smo, da vpeljava rešitve in njen prispevek k uspehu organizacije vsekakor opravičuje poslovno naložbo.This thesis focuses on knowledge, it’s expanding and retaining within the organization, as for the latter often presents a great challenge. As one of the organizations main success factor is their ability to manage their knowledge, because latter represents its most valuable asset. One of the tools for achieving these objectives can also be business social network platform, which we described in more detail and we recognize their usefulness in managing organizational knowledge. To confirm the findings, we do a study of the introduction of such a solution in the Slovenian organization, and by means of measurements and survey results of the impact assessment by the introduction of such a solution. We have learned that the introduction of such solutions can help expanding and retaining of knowledge within the organization, but has also many other positive effects. For the successful deployment of the solution, support from the management and other employees is required, because it takes a certain amount of time, effort and financial investment. We learned, that its contribution to the success of the organization, certainly justifies the business investment