O’Brien and Laland point out that human culture is exceptional in its cumulative nature. This is often characterized by the ratchet effect, highlighting that high-fidelity social transmission can underpin the accumulation of trait modifications. They also note that the developmental niche-construction processes underlying cultural evolution are understudied. I agree that the evolutionary consequences of culturally constructed learning environments are indeed understudied and that attention to this area may provide a fresh assessment of cumulative cultural evolution. An important focus of cumulative cultural evolution research is in assessing individual cognitive prerequisites that facilitate high-fidelity cultural transmission and the ad...