Add to ORKGTo pioneer or not? This is one of the most fundamental marketing decisions. The theoretical literatu...
This study goes beyond most previous research on first-mover advantages by examining the broader con...
We advance first mover advantages literature by adding novel insights into the conditions that affec...
This article reflects upon and updates our prize-winning paper, ‘First-mover advantages, ’ which was...
We have all heard about first mover advantage and how important it is, especially in the so-called ...
The relationship between order of entry and firm performance has gained increased attention in the l...
We advance first mover advantage (FMA) theory by examining how the pace of market evolution and tech...
First-Mover (Dis)Advantages: Retrospective and Link with the Resource-Based View We were honored to ...
Market pioneers can develop first-mover advantages that span decades. The most general first-mover a...
Product design innovation begins with an idea and ends with the successful launch of a new product. ...
When attempting to enter a market, it is of the utmost importance to make a well-thought decision. N...
The main objective of this research is to develop the ‘pioneer effect’ view of a firm’s market share...
Strategy scholars have long investigated entry timing advantages, in particular the mechanisms, envi...
Skype is a well known company and their services are used by hundreds of millions of people around t...
Pioneering has both advantages and disadvantages. Which effect will predominate will depend to a lar...
To pioneer or not? This is one of the most fundamental marketing decisions. The theoretical literatu...
This study goes beyond most previous research on first-mover advantages by examining the broader con...
We advance first mover advantages literature by adding novel insights into the conditions that affec...
This article reflects upon and updates our prize-winning paper, ‘First-mover advantages, ’ which was...
We have all heard about first mover advantage and how important it is, especially in the so-called ...
The relationship between order of entry and firm performance has gained increased attention in the l...
We advance first mover advantage (FMA) theory by examining how the pace of market evolution and tech...
First-Mover (Dis)Advantages: Retrospective and Link with the Resource-Based View We were honored to ...
Market pioneers can develop first-mover advantages that span decades. The most general first-mover a...
Product design innovation begins with an idea and ends with the successful launch of a new product. ...
When attempting to enter a market, it is of the utmost importance to make a well-thought decision. N...
The main objective of this research is to develop the ‘pioneer effect’ view of a firm’s market share...
Strategy scholars have long investigated entry timing advantages, in particular the mechanisms, envi...
Skype is a well known company and their services are used by hundreds of millions of people around t...
Pioneering has both advantages and disadvantages. Which effect will predominate will depend to a lar...
To pioneer or not? This is one of the most fundamental marketing decisions. The theoretical literatu...
This study goes beyond most previous research on first-mover advantages by examining the broader con...
We advance first mover advantages literature by adding novel insights into the conditions that affec...