Add to ORKGIndustrial marketers have long argued that brands play little role in the decision making process. S...
The importance of building brands with high levels of brand equity is widely acknowledged by scholar...
Purpose - This paper aims to help in the development of a better understanding of key brand-related ...
Our research has been driven by theapparent lack of rigorous theory within thebranding literature. T...
Nowadays, the problems of brand management, strategy, and promotion are an extremely relevant issue...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations e...
Businesses all over the world are recognising the phenomenal value of brand as a driver for profit...
In this paper I made a discussion concerning the importance of branding in the strategy of the compa...
374-384 Smart branding of offerings is imperative for businesses today. Brand names in the contemp...
[About the book] Branding is one of the most important, and arguably the most visible, manifestat...
What is branding or brand-management? Branding provides the creation of systems of values referring ...
Value-added products need a distinct identity -- they need a brand. This publication examines what b...
This article is aimed at analyzing and systematizing the existing approaches to determining the esse...
A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Require...
Industrial marketers have long argued that brands play little role in the decision making process. S...
The importance of building brands with high levels of brand equity is widely acknowledged by scholar...
Purpose - This paper aims to help in the development of a better understanding of key brand-related ...
Our research has been driven by theapparent lack of rigorous theory within thebranding literature. T...
Nowadays, the problems of brand management, strategy, and promotion are an extremely relevant issue...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations e...
Businesses all over the world are recognising the phenomenal value of brand as a driver for profit...
In this paper I made a discussion concerning the importance of branding in the strategy of the compa...
374-384 Smart branding of offerings is imperative for businesses today. Brand names in the contemp...
[About the book] Branding is one of the most important, and arguably the most visible, manifestat...
What is branding or brand-management? Branding provides the creation of systems of values referring ...
Value-added products need a distinct identity -- they need a brand. This publication examines what b...
This article is aimed at analyzing and systematizing the existing approaches to determining the esse...
A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Require...
Industrial marketers have long argued that brands play little role in the decision making process. S...
The importance of building brands with high levels of brand equity is widely acknowledged by scholar...
Purpose - This paper aims to help in the development of a better understanding of key brand-related ...