Some advice for Skoda Auto on the Chinese Market

Auto industry is an eternal topic. The development of auto industry can be considered as a vital part of GDP in a country. Meanwhile it is a standard to measure technology in a country. Therefore Czech made Skoda Auto Company. Then Volkswagen Group purchased it. It is means Skoda is also a mem-ber of Volkswagen. The quality of the car is really great. The cars of Skoda are entering into Chinese market. Chinese accepts them, however, compare with some old brands, which are Mercedes-Benz, BMW, Skoda is not that popular. I believe it must have a lot of potential. Making a practical marketing project to the Auto Company, which is Skoda is the purpose of the the-sis. The thesis will be really helpful for Skoda. As for tasks, at first, It is introducing the main situation of Chinese Auto market, including product, sale. And doing research with customers in China is nec-essary. The topic has relevant with auto. China is too wide to get complete information. This is a chal-lenge in the thesis. The second step is analyzing Volkswagen in China. The specific question is analyz-ing why Volkswagen in that popular in China. In terms of the main steps to get the target, the first step is to know all the backgrounds, including Chinese auto market, including the development of auto history, the situation of sale and produce. The second step is to get to know the Volkswagen Company deeply. The third step is analysing it by using 4P, SWOT, marketing segmentation, etc. And the last step is to make a final marketing project or business plane to get fulfill to Skoda