Business plan for a Vietnamese Phin cafe in Tampere

This study was about creating a comprehensive business plan for a brand-new Vietnamese café in Tampere, Finland. The primary objective was to gain thorough knowledge of current Finnish food and beverages field and its future market trends. The business plan was set up to guide the owner, at the very beginning stages of the business, and to serve as yardsticks for control measurements. The idea was to reach a niche market with a totally new concept of healthy drinks and culture meeting point place. The thesis is divided into five core chapters. First chapter is an introduction about the work, its purposes and objectives. Chapter two pays attention to the format of a business plan in theory built by its essential elements. Chapter three presents the research methods, data collection and the research key findings. Last but not least, discussion and suggestion section is written in chapter 5 to reveal the up-coming steps that the business will take after this work. A research was conducted due to the need for understanding potential customers and relevant phenomena. Based on the target customer groups, qualitative methods were applied during the whole research process to approach in-depth information on customers’ behaviors. The primary data collection happened during observation, interviews and secondary data collected from available published sources. The data were handled in focusing manner and important information was carefully sorted out to minimize the error of data analysis. Hypotheses were created as results of the research after the data interpreting stage. According to the findings, marketing strategies and competitive positioning were designed for Phin café to put its first step into the intensive chosen market. Market research has showed positive signs towards the possibility of business to operate profitably and sustainably in the target market. At the same time, it also revealed the café’s uniqueness by chasing wellness and vegan-friendly concept under the Vietnamese themed culture. Because of its distinction, there is no direct competitor in the market. However, the current market is overloaded with reputed rivals, which allows customers to easily access other alternatives. Therefore, it is essential to capture opportunity and conduct it properly to serve the undeserved segment. Suggestion for the next step of Phin cafe would be carrying out a quantitative research with larger number of respondents to test out the hypotheses produced by this studying