Expanding a Greek Fashion Company Abroad

The purpose of this thesis was to introduce a way for a Greek fashion company, Owl, to expand abroad, since it has already gained tremendous popularity within its borders, and is now ready for a new international chapter. The approach will be to research and find out what is, at the first place, the objective of a fashion company when deciding to grow international, to provide innovative and successful ideas, but as well be realistic and present the difficult situations that will need to be faced, along with solutions to these difficulties and finally to show the steps that have to be made for this successful expansion. The methodology will include a comparative analysis of three similar Greek fashion companies that have established themselves in the foreign markets, and a presentation of how they did it. Overall, all four companies have problems and struggles that are similar to one another, so there will be something to be learned from how they have coped and what approach they have followed to overcome everything