Marketing Plan for Case Company: Himalayan Trade Fair

The primary objective of this thesis was to create a marketing plan for a case company, Himalayan trade fair which has been operating in Finland since 2010 and dealing with the varieties of garments which are imported from Nepal and India. The purpose of this thesis was to give development recommendations for the company as at the moment, the company does not have any productive and feasible marketing strategies. Initially, an interview was conducted with the owner of the company, Himalayan Trade Fair, Mr.Yagya Adhikari who informed of the current situation of Himalayan Trade Fair and know possible opportunities to create new marketing strategies. The thesis was divided into two parts, a theoretical and an empirical part. In the theoretical part, various important elements of marketing like products mix, SWOT analysis, PESTLE Analysis, Internet Marketing, and Branding have been included. Theoretical part acts as a guideline for the thesis covering all the marketing elements linked with creating the new marketing strategies. The case company needs to have indepth knowledge about different internal and external environments before creating any marketing strategies. On the other hand, in the empirical part, marketing tools from company's perspective have been analyzed. Since the case company does not have a store currently, internal and external environment was analyzed with various marketing tools. More importantly, the focus is on internet marketing as the company is planning to sell its products via the internet. Furthermore, the current situation of the case company has been analyzed and their opportunities in the Finnish market. The thesis acts as a developmental recommendation for the case company which helps it to compete in the Finnish market