55 pages. A thesis presented to the Department of Marketing and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2017People often do not enjoy their experiences as much as they should, leaving them unfulfilled and, ultimately, less happy than they could be. This is harmful to individuals because it means they are not living life to the fullest, and this is harmful to businesses because it means people do not return to unfulfilling experiences. This thesis suggests that people do not maximize the potential enjoyment of their experiences because they fail to recognize the things they could do to improve them. In the following research, I find that people...
Digital service providers are increasingly “gamifying” their services (i.e., enriching non-game se...
The subjective experience of agency is a dimension of inner life that has consequences for motivatio...
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world’s leade...
One of the most exciting aspects of human consciousness is the sensation that we cause actions and t...
While most research has focused on the role of personal control and agency in utilitarian decisions ...
Purpose - While having ‘more’ in life seems to have a positive impact on consumers’ well-being, the ...
<p>Marketers seek to create and consumers seek to cultivate a variety of positive emotional experien...
This thesis examined happiness-enhancing behaviours using the framework provided by agency ("getting...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Prior research indicates that experiences bring greater happiness than material possessions, but whi...
The current study investigated a self-administered intervention for increasing levels of happiness w...
Happiness research draws our attention to how the structure of society impacts upon our wellbeing ju...
An increased emphasis on the happiness of our population has established an ongoing conversation sur...
Many marketers and academics assume that customers always want control of the service experience and...
From amusement parks to casinos, cruises to video games, large sectors of the economy market consume...
Digital service providers are increasingly “gamifying” their services (i.e., enriching non-game se...
The subjective experience of agency is a dimension of inner life that has consequences for motivatio...
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world’s leade...
One of the most exciting aspects of human consciousness is the sensation that we cause actions and t...
While most research has focused on the role of personal control and agency in utilitarian decisions ...
Purpose - While having ‘more’ in life seems to have a positive impact on consumers’ well-being, the ...
<p>Marketers seek to create and consumers seek to cultivate a variety of positive emotional experien...
This thesis examined happiness-enhancing behaviours using the framework provided by agency ("getting...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Prior research indicates that experiences bring greater happiness than material possessions, but whi...
The current study investigated a self-administered intervention for increasing levels of happiness w...
Happiness research draws our attention to how the structure of society impacts upon our wellbeing ju...
An increased emphasis on the happiness of our population has established an ongoing conversation sur...
Many marketers and academics assume that customers always want control of the service experience and...
From amusement parks to casinos, cruises to video games, large sectors of the economy market consume...
Digital service providers are increasingly “gamifying” their services (i.e., enriching non-game se...
The subjective experience of agency is a dimension of inner life that has consequences for motivatio...
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world’s leade...