Since 2000, customer management (CM) research has evolved and has had a significant impact on the marketing discipline. In an increasingly networked society where customers can interact easily with other customers and firms through social networks and other new media, the authors propose that customer engagement is an important new development in CM. Customer engagement is considered as a behavioral manifestation toward the brand or firm that goes beyond transactions. The authors propose a conceptual model of the antecedents, impediments, and firm consequences of customer engagement and relate this model to seven articles appearing in the special issue on customer engagement
Consumer engagement has been widely discussed in both the academic and practitioner literature, but ...
AbstractThe current competitive climate paves the way for a change in the management of the customer...
AbstractCustomer engagement is one of todays key research issues and can be defined as first, a psyc...
Since 2000, customer management (CM) research has evolved and has had a significant impact on the ma...
Since 2000, customer management (CM) research has evolved and has had a significant impact on the ma...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
Recent societal developments have altered customer-firm interactions. Social media (e.g., Twitter, F...
Consumer engagement has been widely discussed in both the academic and practitioner literature, but ...
Consumer engagement has been widely discussed in both the academic and practitioner literature, but ...
AbstractThe current competitive climate paves the way for a change in the management of the customer...
AbstractCustomer engagement is one of todays key research issues and can be defined as first, a psyc...
Since 2000, customer management (CM) research has evolved and has had a significant impact on the ma...
Since 2000, customer management (CM) research has evolved and has had a significant impact on the ma...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
This article develops and discusses the concept of customer engagement behaviors (CEB), which we def...
Recent societal developments have altered customer-firm interactions. Social media (e.g., Twitter, F...
Consumer engagement has been widely discussed in both the academic and practitioner literature, but ...
Consumer engagement has been widely discussed in both the academic and practitioner literature, but ...
AbstractThe current competitive climate paves the way for a change in the management of the customer...
AbstractCustomer engagement is one of todays key research issues and can be defined as first, a psyc...