Dynamic rubber seals are major sources of friction of lubrication systems and bearings, which may take up to 70% of the total friction. The solution we present is to coat rubbers with diamond-like carbon (DLC) thin films by which the coefficient of friction is reduced to less than one tenth. Coating rubber is very challenging because the film must be flexible and strongly adhered to the surface of rubber substrate. Our novel approach is depositing flexible DLC films on rubbers via self-segmentation. By making use of the substantial thermal mismatch between DLC film and rubber substrates a dense crack network forms in DLC films and contributes to flexibility. The size of film micro-segments can be tuned by varying the bias voltage of pulsed-...