Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India

Knowledge Management literature lays emphasis on the fact that a major chunk of knowledge dissemination occurs through the various forms of social networks that exist within the organizations. A social network is a simple structure comprising of set of actors or nodes that may have relationships ties with one another. The social network analysis (SNA) will help in mapping and measuring formal and informal relationships to understand what facilitates or impedes the knowledge flows that bind interacting units. This paper aims at studying the knowledge flows that happen through the social networks. It first, provides a conceptual framework and review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion on application of SNA for mapping knowledge flows in a pharmaceutical firm. In the last part, Knowledge maps are presented to illustrate the actual knowledge flow in firm