Livros entre práticas e transformações: efeitos de sentido em discursos sobre a leitura na mídia

The present work, descriptive with interpretative nature, aims at analyzing a cover story published by Veja magazine (“Os superpoderes da Leitura”, ed. 2373, 5/20/2014), with the objective of apprehending, in the functioning of media discourse, sense effects related to reading and, consequently, representations about the contemporary reader. For this purpose, it becomes relevant to think about the circulations of discourses and discursivisations which are produced from statements presented on the most varied media showcases of contemporaneity. To do this, the discourse will be taken here as something outside the language, but that needs language to materialize itself. Thus, the look of the proposed interpretation gestures will turn to the materialization of statements that take reading as a discursive object