Kulturne Determinante Globalizacije i Održivi Razvoj / Sustainable Development and Cultural Determinants of Globalization

Culture and globalization are intertwined and mutually conditioned not only due to the common culture interaction, but also primarily because of technological transfers shaping the global economy. The entire social development is thus adapted to various cultures and to culture in general. Perceived from one perspective, the market and globalization affect the culture in a negative manner. As a set of permanent material and immaterial values and human creations, culture, as such, is exposed to a multitude of problem, countercultural and degrading processes stemming from conflicts of interest and, sometimes, from very rapid changes and uncritically accepted innovations, forms and standards. In that sense, degradation of culture can cause deterioration of the quality of economic activity