STRUCTURAL AND CONTENT-RELATED SPECIFICITY OF PROGRAMME LITERARY CRITICISM TEXTS IN THE JOURNAL

The article specifies the notions of the structural, content-related, figurative, and functional characteristics of the texts which are traditionally referred to the group of informational genres of journalism. This lets us update the system of factors that influence the formation of the texts' genre specificity in the mass media. The analysis of programme literary criticism speeches published in the journals of N.M. Karamzin – Moskovsky Zhurnal, Vestnik Evropy – shows that not only rational and logical structures accomplish the constructive function in the text-formation mechanisms of such publications. The use of imaginative resources of journalistic and artistic discourses plays an important role in the implementation of the author's intentions. The supplementation of programme texts with the components non-typical of informational genres (lyrical and biographical fragments, expressive lexis, artistic and journalistic forms of the author's subjectivity expression) is conditioned by organic interaction of several pragmatic goals in the texts, such as: informational, author's individual (Karamzin as a personality), and author's professional (Karamzin as an editor, writer, literary critic). These peculiarities together with a subtext contribute to the formation of new features of programme publications, which are not common for informational genres such as aesthetic function and multi-discursivity, reflected in semantic, expressive and vocabulary redundance. They also expand the range of possible effects on audience – cognitive, emotive, behavioral and communicative. As a result, a unique informational text of a programme type is formed. Therefore, a strict differentiation of genre forms of journal texts is only possible when taking into consideration all the possible text goals, as well as its role in the organization of common-journal discourse and publication policy